About
I turn complex B2B systems into products people actually understand — and that businesses can scale.
I came to product design from engineering — a computer-software background that taught me to see interfaces as systems long before I made them beautiful. That lens still shapes everything: I care less about screens and more about the logic, the states and the structure underneath them.
Over six years I've designed marketplace platforms, fintech onboarding, real-estate investment products and multi-role dashboards — usually where the requirements are tangled, the user types are many, and the business stakes are real. The work I'm proudest of isn't a single screen; it's the systems and governance that let whole teams keep shipping the same thing, consistently, long after I've moved on.
Alongside client work, I mentor 50+ junior designers on ADPList and LinkedIn — portfolio critiques, design-thinking workshops and career strategy. Teaching keeps my own thinking honest.
End-to-end design for a B2B real-estate investment platform; a multi-role interface system for five user types, on one unified Figma language with governance for parallel dev streams.
See the case studies →Built a complete design system from scratch — tokens, type, spacing, 200+ components — plus high-complexity dashboards for five user types and developer-ready handoff that cut miscommunication by 40%.
Led end-to-end UX for a B2B marketplace — onboarding, order management and CRM for three roles. A redesigned fintech onboarding flow lifted activation by 25%.
See the case studies →Wireframes to final UI for internal tools and client web products, establishing foundational design-system patterns adopted across a team of five.
End-to-end design for 10+ startups across SaaS, fintech, health and e-commerce; 3+ complete design systems shipped, and 50+ designers mentored.
Systems first.
Always shipping.
I work close to engineering — design tokens, annotated Figma kits and handoff documentation are part of the deliverable, not an afterthought. I move in agile cycles, validate with usability testing before handoff, and treat cross-functional alignment as a design problem in its own right.
Persian / Farsi — Native
